Company Culture

Company Culture

Entrepreneurship: people-oriented, innovation, excellence philosophy: quality makes excellence. Integrity wins the market.


Vision: To become a happy, sporty, learning center of Chinese cellulose ethers


Mission: to make the world fully understand additives, to contribute to Chinese cellulose ether industry development


Core values: safety first, introverted thinking, result-oriented, united and cooperative, loyalty and appreciation.


Quality policy: quality first, the customer first, continuous improvement